Media Buying
Media Buying means negotiation, period. We have deep expertise in the nuances of researching, negotiating and implementing advertising placement. Our media buyers are experts in all formats of television, radio, print, guerrilla, outdoor, search and internet — and have contacts in all major media outlets across the nation. We can turn your campaign on fast, free up (and reinvest) 10-40% of funds with negotiations, and pinpoint creative ways to make your budget generate more results. Also, during negotiations it is mandatory for media vendors to provide significant added value for our clients. This is always a great combination with dollars we invest on your behalf. When you deal direct with the networks, the cost is the same as it would be when you hire our agency. The reason companies prefer to use our ad agency as their media buying service is that we offer an unbiased opinion as to where to spend their advertising dollars. Media buying services include:
• Research of all appropriate media vendors • Requests of media vendor proposals • Evaluation of all components
• Negotiation of media rates • Finalization of the buy • Generation of insertion orders •
Trafficking
• Confirmation of scheduling • Invoice reconciliation • Affidavits and proof of performance
• Post-buy reports • Value-added media services • Payment to media






